Walmart adds prepared meals to stores

Walmart expanding meal kits to more stores nationwide

Walmart is cooking up a solution with new meal kits set to roll out to more than 2,000 stores this year.

The meal push for Walmart may yield quite a lot from it because nearly all retail chains have the deli departments however only a sizeable number of shoppers would opt to visit the sections despite a continued supply for the same.

Walmart's convenience meal options serve two people and range in price from $8 to $15.

The meals, available now in more than 250 stores, were developed and tested in the retailer's Culinary and Innovation Center and are made and assembled fresh in-store daily.

The pre-portioned kits include all necessary ingredients, already measured and pre-cut for meals such as basil garlic chicken and steak Dijon. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager of Deli Services for Walmart U.S.

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Pre-portioned Meal Kits - want to make a delicious meal, but skip the shopping list, chopping and measuring?

Many supermarkets have continued to sell prepared meals, however for Walmart this was more of a strategic approach that saw it engage third party suppliers until it found out the right approach for the discharge of the program. Consumers can either buy directly in store, or order kits online and pick them up later that day.

Several companies, including Walmart, are focusing their efforts on reaching customers in new ways including home delivery and online ordering and curbside pickup.

"This is mostly a "me too" move to keep up with other retailers", Livingston said in an email. "If you disappoint the customer on quality, it takes a long time to get that back".

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