Apple is Launching a News Subscription Service Powered by Texture Acquisition

Apple Will Reportedly Launch a Paid News Subscription Service in the Next Year

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. Customers would subscribe to a premium Apple News offering that would give them access to paid media content from a variety of magazines and news outlets. Before News, Apple had had Newsstand, which was essentially a market for purchasing subscriptions to individual magazines and newspapers. The app basically allowed users to subscribe over 200 magazines which possible via a $9.99 monthly fee.

Apple has been looking for revenue from services to complement its device sales for years, which is why the success of Apple Music has been such a boon for the company.

Apple Music was also built through an acquisition - the company bought Beats in 2014 for $3 billion and turned it into the streaming service it is today.

Kyle Busch captures Food City 500 Pole at Bristol Motor Speedway
Darrell Wallace Jr., who also decided to make a stop under the caution, was penalized during the stops for speeding on pit road. Seven races into the season, he has a pair of top-threes (third at Las Vegas and runner-up at California's Auto Club Speedway).

This ties into expectations of an upgraded Apple News experience within the next year and Apple's lofty goal of increasing profits of its services division by 60% by 2021. The services segment was the second-fastest-growing category for Apple in its latest earnings report in February; it grew 18 percent in the company's 2018 first quarter compared with the same period a year earlier. There is speculation that Apple will keep Texture's $9.99/month pricing for the revised Apple News subscription service. Still, the initiative probably "won't move the needle for Apple's subscription business", Munster added. The company now sells subscriptions for iCloud storage and Apple Music.

Apple's foray into digital journalism highlights the Cupertino tech giant's rapid expansion in its services segment, which includes Apple Music, iBooks and other services.

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