Soft drinks prices set to spike

Fizzy drinks and packets of Haribo

Coffees and milkshakes that often contain more sugar than fizzy drinks should be taxed in the same way, George Osborne has suggested. Reformulation is certainly helping with sugar reduction, but the levy introduction has shown the pace that can be generated when changes such as this are introduced. But others say it is still too early to judge the impact.

In effect, the companies he rates companies will need to pay 24p per liter of drink if it contains 8 grams of sugar per 100 milliliters and 18p per liter of drink if it contains between 5 - 8 grams of sugar per 100 milliliters.

The UK joins an exclusive club of nations on target to number just 32 by the end of the year that have chose to impose sugar taxes on sugary drinks for health reasons.

And if it has more than 8g of sugar per 100ml... well, it goes up again. "Our teenagers consume almost a bathtub of sugary drinks each year on average, fuelling a worrying obesity trend", said Public Health Minister Steve Brine.

"The recommended daily portion size for fruit juice is 150ml, as agreed by Public Health England".

PHE's Dr Sandra White said: "It's upsetting to see so many children admitted to hospital with tooth decay". Sugar-sweetened soft drinks are now the single biggest source of dietary sugar for children and teenagers.

The amount each brand goes up by in cost will depend on the added sugar content of the beverage. These include Irn-Bru, Ribena and Lucozade.

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The government's new levy on soft drinks containing added sugar was implemented on 6 April 2018.

The Soft Drinks Industry Levy, which rightly or wrongly has become known as the "sugar tax", is a first for Britain and it is going to change the price of many full-sugar popular drinks.

"At Tesco, things won't be so very different", he said.

Brands such as Fanta, Ribena and Lucozade have cut back, but Coca-Cola and Pepsi have decided not to change their recipes at all. Coca Cola has opted not to reformulate Classic Coke and instead point customers looking to reduce their sugar consumption towards Diet Coke and Coke Zero. Some or all of the cost increases are likely to be passed on to consumers.

The charity Cancer Research UK estimates that around half of drinks that would have been taxed have reduced the level of added sugar in their recipes. The jury is still out. The tax will apply to drinks that contain high levels of sugar and was originally expected to make more than half a billion pounds per year.

"We could just end up with consumers buying the same amount but paying more".

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