Facebook adding new features for dating, Mark Zuckerberg says

Facebook F8 2018: Facebook's way to save its face

Facebook Inc. will launch a new dating feature on its platform, CEO Mark Zuckerberg said on Tuesday, marking an unexpected push into a new business even as the social-media giant battles questions about how it handles user data. The feature will be opt-in, meaning you have to choose to use it. Zuckerberg also stressed that the feature was built with privacy and security in mind from the start.

"This is going to be for building real, long-term relationships-not just for hookups", Zuckerberg said during the conference, according to The Verge.

The event comes more than a month after news broke that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, accessed information from as many as 87 million Facebook users without their knowledge.

Zuckerberg compared the new tool to the option of clearing cookies in a browser, which he said can make parts of the user experience worse as users may have to reconfigure things. "So let's say that your friend is testifying in Congress, for example", Zuckerberg said with a laugh.

"I think there is concern, and it's clear that our priorities are making sure that people's data is secure", Zuckerberg told Wired.

The Facebook CEO, who sported a blue long-sleeved shirt and dark trousers, appeared more relaxed addressing app developers than Congress in suit and tie, energetically skipping from one product announcement to the next, while cracking jokes and grinning at shout-outs.

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Facebook CEO Mark Zuckerberg appears to be striking the right tone at the f8 developer conference - a mix of humor, seriousness and grit that is giving industry analysts some confidence he can navigate the company out of its latest privacy scandal.

And you get an Oculus Go, and you get an Oculus Go, and you get an Oculus Go...

Zuckerberg also said that Facebook's new political advertisement features - which will vet anyone who wants to buy ads and highlight them to avoid confusion with non-advertising content - are more transparent than "TV ads, print ads, or anything you'll see on the internet". And Chief Product Officer Chris Cox says the company will share more information in the coming months.

For Zuckerberg, that's meant repeated apologies to users and lawmakers, two days of congressional questioning about whether and how the company protects its users' privacy.

Facebook also made the surprise announcement that its portable VR headset - Oculus Go - would go on sale in the U.S. on Tuesday, priced $199 (£146). "They can laugh together, cry together in the channel ... but let's not do that anytime soon".

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