Coca-Cola makes a $5.1-billion bet on the coffee market

Costa Coffee will return most of the proceeds from the Coca Cola to shareholders

The proposed deal is expected to close at the end of summer 2019, Coca-Cola said, if it gains regulatory approval in the European Union and China.

Whitbread has torn up its plans to demerge Costa Coffee as a separately listed business after agreeing to sell the chain to the Coca-Cola Company for £3.9 billion.

The Costa deal opens a new business line for a company synonymous with fizzy, sugary beverages such as Coca-Cola, Sprite and Fanta, underscoring the pressure to find new areas of growth as consumer tastes change. Costa's maroon shop front is now one of the most ubiquitous sights on British high streets, with 2,422 outlets in the United Kingdom and a further 1,399 in global markets, operated as franchises, joint ventures and wholesale outlets. "Hot beverages is one of the few segments of the total beverage landscape where Coca-Cola does not have a global brand", James Quincey, the president and chief executive of Coca-Cola, said in a news release announcing the acquisition. Costa also operates more than 8,000 Costa Express self-serve machines in eight countries, as well as placing its products in supermarkets.

Adding Costa to its array of brands will give Coca-Cola a presence in one of the few beverage markets it now doesn't contend in and could potentially provide stiff competition to the likes of Starbuck's.

SodaStream makes machines that carbonate home tap water.

Texas police seek mystery woman spotted in video with wrist restraints
One of the neighbors had a system called Ring installed, which is a video doorbell and security system. Tragically, police also noted that her boyfriend , 49, had been found dead in a suspected suicide.

Costa doesn't now have a presence in North or South America, but Quincey indicated that one potential early expansion route would be to use Costa's vending operation and grow the company's ready-to-drink products. But it seems Coca-Cola swung in with an offer that was much more lucrative for Whitbread: the deal is worth £3.9 billion.

Nicholas Hyett, equity analyst at London-based stockbrokers Hargreaves Lansdown, said Costa will get "lots of care and attention" from Coca-Cola. "A significant majority" of the proceeds will be given to the shareholders, the firm added.

Proceeds of the sale will be used to pay down debt and boost the pension fund.

Coca-Cola shares were slightly down Friday in mid-morning trading.

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